We developed an evergreen Branded Content series to help establish eBay’s certified refurbished products as the smarter shopping choice.

Partnering with creators and comedians Cody Ko and Noel Miller, we reimagined the HSN script to be mobile-first, long-form optimized, and crafted based on Instagram specific humor.

Average play for the :60 videos we 7x higher than benchmarks, creator content had a 20% engagement rate (2x higher than benchmark) and the initial series led to $3.7 MM In incremental sales.

4 seasons have followed, plus a live shopping experience.